Why Work with us?

Development done well saves money, time and stress.

Development shouldn’t be seen as an optional, after all it’s always done in some way, it’s just about how well. How well are your (or your boss’s) ideas being interrogated. Is a good idea really being put to work, such as a repeatable format being developed around it? When you have your sound idea, it’ll mean production can be more efficient, and communication and expectations are clearer so fewer edits, less time, less stress.

We are always thinking about what the audience wants.

Telling memorable stories means thinking like a programme maker, not a marketer. For decades we’ve been finding stories to share and ways to tell stories - always keeping the audience front of mind. Afterall, ‘It’s not the story you want to tell, it’s the story they want to hear’.

Good production doesn't make up for poor development.

The skill of most production companies is making content, not developing factual story ideas in the first place.

With twenty years of experience developing and making documentary and format ideas for major broadcasters, we bring a level of story development expertise rarely found in corporate content. We'll help you create a brief that ensures what's produced genuinely connects with your clients and audience, not just communicates your message.

We don’t care about looking stupid.

When you work in documentaries, you are used to looking stupid, you are often the least informed person on the subject in the room. However, It’s those basic outsider questions that are often the ones that unlock stories.

We care about the ideas, not creating work for ourselves.

Despite our 20 years of broadcast experience, we're equally happy working with your in-house teams or handing our briefs to your preferred production company. We can also stay involved as a client-side partner if needed.

We develop ideas that generate real impact, which is why we often suggest format approaches that build audience loyalty while reducing your production costs.

We love a good format (i.e. a repeatable story structure).

We like to package content in engaging formats that make your story accessible and returnable. The goal is to not only capture your audience’s attention but to keep them coming back for more.

We are adaptable.

We have produced and developed ideas for BBC, ITV, C4 and Netflix on a huge range of subjects, from serious documentaries to entertaining formats. Whether it’s working on an idea for a celebrity presenter for Netflix or helping an NGO explain sustainable herding practices, the same principles apply - finding the touchpoints that will resonate with an audience. These skills are equally valuable when simplifying complex scenarios or balancing stakeholder demands in an organisation’s communications.

We know how to handle sensitive stories.

With experience producing documentaries on sensitive subjects, often dealing with vulnerable people (such as children in care), we are very experienced in gaining access and respecting the trust that that involves, not only for the individuals but for those working to support them.